How We Actually Work
We used AI to design our own logo. Here's what we learned (and how we help you avoid the same mistakes).
What You'll See
Common AI mistakes → Our logo project as a real example → How we apply this to your business. Takes 5 minutes to read.
You've Probably Seen This Before
AI makes it easy to create. But without strategy, you end up with generic, incomplete, or confusing results.
The "Build Me a Website" Trap
"ChatGPT, build me a website for my plumbing business."
The Problem: No strategy means AI guesses what you need. You get a website that looks like everyone else's.
See how we fix this →The SEO Spam Trap
"Create pages for every service in every city to rank on Google."
The Problem: Google sees through this. Visitors bounce immediately. You waste time and money on pages that hurt your credibility.
See how we fix this →The "Too Many Options" Trap
"Show me 20 logo variations. Actually, make that 30. Can you try another style?"
The Problem: AI will keep generating forever. Without criteria to evaluate against, you're just collecting ideas, not making progress.
The "Different Every Time" Trap
"Write me social posts. Now write my website. Now write an email."
The Problem: Each AI session starts fresh. Without documented strategy, your brand is whatever the AI feels like that day.
👇 Here's how we avoid these traps (using our own logo as an example)
The Problem
What Happens Without Strategy
AI gave us too many options, no direction
- Asked AI to design a logo
- Got dozens of versions, all different
- No way to choose - everything looked 'fine'
- Wasted hours going in circles
Key Insight:
AI without a plan just creates more work.
The "Before" Logo
Created with AI, but...
- • Generic and forgettable
- • Didn't scale well at small sizes
- • No clear brand story
- • Result of asking AI "make me a logo"
A lot of work went into this. But without strategy, it was just... more work.
The Results
Clear Brand Identity
Logo that communicates our systematic approach at a glance
Professional Positioning
Elevated brand perception to match our corporate strategy expertise
Scalable System
Works perfectly from favicon to billboard
See More Examples
Same process, different challenges