Search results full of AI-generated spam. Real businesses look like fake ones.
Generic sites get grouped with the spam. Google penalizes the whole category. Customers can't tell who's legitimate.
At risk: visibility, credibility, conversion.
Be obviously real.
Not: rank higher, look better, add features.
Signal authenticity through specificity, voice, and constraint.
Eliminated: templated copy, generic service descriptions, keyword stuffing.
Eliminated: "solutions," "leverage," "synergy," anything that sounds like everyone else.
Eliminated: stock photos, invented testimonials, inflated metrics.
Eliminated: comprehensive service lists, everything-to-everyone positioning.
Found the actual customer problem (not "need a website")
Wrote content in the business owner's voice
Removed everything that didn't support the decision
Built for SEO without spam tactics
Trade-off: Narrower appeal. Fewer prospects. Higher signal to the right ones.
Clarity: Visitors know immediately if this is for them.
Time saved: No explaining, no educating, no convincing mismatched prospects.
Risk reduced: Fewer misaligned inquiries. Better conversion on the right ones.
If this mirrors your situation, we should talk.
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